We have all seen the latest #ShareTheLoad advertisement by Ariel going viral. It is commendable for a prestigious brand like Ariel to propogate gender equality and convey a much needed powerful message the Indian audience today. The ad shows a woman, deftly managing her home and her work and at the same time also making sure that she caters to every whim of everyone in the house – be it her son or her husband. At the end of the ad, her father is shown realising his folly of having raised her thinking this is alright; and apologising to his daughter on behalf of his entire generation that let both men and women grow up believing in the wrong values. But not anymore , he is shown to decide, changing himself by helping out his wife at home and accepting to “share the load.” . It is, no doubt, a thoughtful ad on gender equality , and I am sure it resonates with several people as well as with an entire generation of fathers who have never helped th...
Seeing the extraordinary in the ordinary