Rashmi's Space

Dear Rashmi… That is how they begin. Each of them. With that endearment. No, not because they know me personally. They don't. They just have my name in their database. Like millions of others. And an email id, or phone number, that is stored with them. So that they can send me messages exactly three times every year – once on my birthday, once on my anniversary, and once on Women’s Day. And since neither my birthday, nor my anniversary falls on Women’s Day, I get to enjoy the discounts and special offers they entice me with, on three different occasions! Awesome, right? And they are of all sorts! But the best are the ones who wish to sell me jewellery at a huge discount. And I cannot believe they are being so generous. I mean, really. If it weren’t Women’s Day, would I think of buying jewellery? Of course not! I would be busy doing what I would do on any other day – cook, clean, do the laundry … you know, the normal chores. But not for a moment would I think of jew...

My social media feed overflows with #MeToo posts. The posts started trickling in since yesterday. And today, more people – maybe emboldened by seeing posts by their close friends, or fortified by the festive spirit (read: realising that this status update can easily be overwritten tomorrow with Diwali wishes) – have come out openly speaking up about their experiences. Comments, likes, outrage, statistics – there are innumerable responses to all that is being shared as part of this campaign. Enlightening, encouraging, harrowing, inspiring – the posts run the gamut. Many of my friends have put this up as their status. Several have gone ahead and shared their experiences. A lot, have even spoken about how someone in their family – a mother, a sister, a friend, an aunt – helped them cope and even stood up to the perpetrators in some cases. Quite a few, have mentioned instances where they had done so themselves, by calling out the perpetrators and asking help from authorities. ...

We have all seen the latest #ShareTheLoad advertisement by Ariel going viral. It is commendable for a prestigious brand like Ariel to propogate gender equality and convey a much needed powerful message the Indian audience today.  The ad shows a woman, deftly managing her home and her work and at the same time also making sure that she caters to every whim of everyone in the house – be it her son or her husband. At the end of the ad, her father is shown realising his folly of having raised her thinking this is alright; and apologising to his daughter on behalf of his entire generation that let both men and women grow up believing in the wrong values. But not anymore , he is shown to decide, changing himself by helping out his wife at home and accepting to “share the load.” .    It is, no doubt, a thoughtful ad on gender equality , and I am sure it resonates with several people as well as with an entire generation of fathers who have never helped th...

It has been a bright and sunny day. A couple of hours before sunset, the last bright rays of the sun streak in through the window. She sits by her bay window, looking out at the garden, waiting, killing time till she has to go and attend the evening gala. It is an important day for her today. The day when the world will acknowledge her accomplishment, yet again! And she sits by her window, ready to face the world. Confidently. It wasn’t always like this, she remembers. Growing up in a home where her parents’ loyalties always lay with her brother and in a society where everyone always made it look like it was wrong for someone to be born as a woman; she always thought she was lacking something because she was not the male of the species. She has grown up seeing that it is the men who are considered superior. She has seen that it is her brother who is the apple of her parents’ eye and she is, well maybe a sour grape? Even if for a moment she decides to ignore it; the ...